Therefore, CDT can be used to boost customer loyalty with the help of a visual merchandising strategy. ![]() CDT is considered as the path to purchase, by considering factors such as product, store layout, location, brands and many other factors. CDT helps to understand customer buying habits and their decision-making process while shopping.Ĭonsumer decision trees are also known as product hierarchies, which aid manufacturers and retailers in identifying how customers make their decisions while shopping a category. But how can retailers adapt to their shopper’s promptly changing buying behavior? The answer is simple: Consumer Decision Tree (CDT). Otherwise, they will shop somewhere else to satisfy their shopping needs. Customers always demand that the retail stores are filled with the products they want and satisfy their needs.
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